CHA OF CHINA - 6 VARIETIES OF CHINESE TEA

online campaign | photography | design | 2022

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'Cha of China' presents seven carefully selected Chinese teas, representing the unique characteristics of the six main varieties. Curated by senior tea specialists, the tasting experience is guided by a professional tea sommelier, offering an immersive journey into the world of Chinese tea. 

For this campaign, I collaborated with a photographer to capture the authentic beauty of these selected teas, highlighting their delicate details and the appreciation they deserve but are often overlooked.

CHA OF CHINA - Tea Tasting Workshop

online campaign | photography | design | 2022

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'Cha of China' tasting workshop blends professional tea evaluation with a relaxed sensory experience. Featuring seven carefully selected teas across six major varieties, it explores their contrasts and connections, progressing from light to heavy fermentation. Through interactive sessions and curated tasting notes, participants gain a deeper understanding of tea’s characteristics, culture, and charm—helping them discover their perfect cup. 

TEAFUSER

photography | design | 2022

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TEAFUSER: A blend of sustainability and functionality. Crafted from biodegradable tea clay, this minimalist aromatherapy product features a porous structure for enhanced fragrance diffusion, with a rustic, organic appeal that reflects the harmony between tradition and modern eco-conscious design.

Therefore, a series of product images focus on its natural texture, porous structure, and minimalist aesthetic, highlighting TEAFUSER’s unique fusion of sustainability and functionality. 

Gijs Bakker Exhibition: A Dialogue with Tradition

artistic direction | photography | 2022

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The exhibition features Gijs Bakker's gold brocade brooch, created during his residency in China, alongside a unique polychrome brocade showcasing a gold-thread-woven phoenix and lotus, crafted by senior artisans at the Nanjing Yunjin Research Institute. 

This collection reflects Bakker's deep respect for traditional craftsmanship, particularly Nanjing Yunjin, the "crown of Chinese brocade." Through his designs, Bakker highlighted the restrained beauty of Yunjin, ensuring that the final pieces remained true to both their heritage and contemporary aesthetics. His work celebrates the delicate balance between ancient artistry and modern functionality.

SICHUAN Family

artistic direction | photography | 2022

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SICHUAN Family is a campaign that acknowledges the essential role of the hardworking individuals behind the restaurant industry, especially during the pandemic. It celebrates those who continue to deliver food and service day after day, often under challenging circumstances. This initiative shines a light on these unsung heroes, recognizing them as the true superstars of the restaurant world and giving them the appreciation they truly deserve for their dedication and commitment during such a difficult time.

SICHUAN Cuisine

online campaign | artistic direction | photography | 2022

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SICHUAN Amsterdam is renowned for its authentic Sichuan cuisine, offering a bold, spicy, and flavorful experience. 

The SICHUAN Cuisine campaign emphasizes the rich cultural heritage behind every dish, celebrating its distinctive flavors. Color plays a key role in this initiative, with red, yellow, and green hues symbolizing the spice, freshness, and complexity of Sichuan food, creating an immersive experience that draws attention to the passion and authenticity of each dish served. The campaign not only highlights the food but also honors its deep cultural significance.

SICHUAN Cocktail

online campaign | artistic direction | photography | 2022

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SICHUAN Cocktail offers a bold experience with drinks like "A Kiss with Fire" and "Tinder Tonic," crafted using chili and spice ingredients.  

Customers' senses and embrace the heat of these Sichuan-inspired creations, designed to bring a unique, flavorful twist to your night out.

"An electro-pop catchy formula, a little minimalist in its arrangements with a retro sound that reminds of the early 90's for its synthetic percussion and keyboard use, which seems straight out of the 80's. A subtly funkish inclination and a very convincing interpretation caught the attention of his listeners. A recipe that should appeal to lovers of nicely tied synthpop!"

- Pascal DesLauriers van Boulimique de Musique

Waiting On You is about how a relationship is worth the fight, believing in second chances and inviting the other to jump on board from the old ship to the new, keeping the love flowing...

PHRAME EP - This Parade

artistic direction | photography | artwork design | 2023

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PHRAME is an electronic pop solo act from Amsterdam, known for its compelling songwriting and edgy beats. Combining catchy vocals with analogue live synths and a touch of '80s nostalgia, PHRAME draws inspiration from artists like Pharrell Williams and Jamie Woon. The act's discography includes the EP "This Parade" (2021) and singles like "Waiting On You" (2019) and "Warrior" (2023). These tracks are available on various streaming platforms.

PHRAME EP - Warrior 

artistic direction | photography | artwork design | 2023

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PHRAME is an electronic pop solo act from Amsterdam, known for its strong songwriting and edgy beats. Combining catchy vocals with analogue live synths and a touch of '80s nostalgia, PHRAME draws influences from artists like Pharrell Williams and Jamie Woon. 

Their latest single, "Warrior," was released on June 9, 2023, and is available on platforms like Apple Music.