CHA OF CHINA

promotional video | online campaign | video | 2022

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Cha of China is an international tea tasting program that introduces the art of Chinese tea tasting, exploring six key varieties. The initiative offers exclusive workshops, lectures on tea culture, and tours in major European cities, fostering cultural exchange through the appreciation and sharing of tea.

I created this video as a key element of the product campaign, launched on the client's social platform to captivate audiences and boost awareness of the unique beauty and richness of selected Chinese teas. This campaign aims to engage tea lovers and spark curiosity about the cultural significance behind each variety.