CHA OF CHINA: Explore the perfect pairing of 7 brewed teas and their matching tea leaves.
CHA OF CHINA - 6 VARIETIES OF CHINESE TEA
online campaign | photography | design | 2022'Cha of China' presents seven carefully selected Chinese teas, representing the unique characteristics of the six main varieties. Curated by senior tea specialists, the tasting experience is guided by a professional tea sommelier, offering an immersive journey into the world of Chinese tea.
For this campaign, I collaborated with a photographer to capture the authentic beauty of these selected teas, highlighting their delicate details and the appreciation they deserve but are often overlooked.
>>> Artistic Direction: BITSRAY
>>> Design: BITSRAY X CHAXARTXAMS
>>> Photography: Riccardo De Vecchi X BITSRAY
>>> Client: Chunming B.V.
>>> Design: BITSRAY X CHAXARTXAMS
>>> Photography: Riccardo De Vecchi X BITSRAY
>>> Client: Chunming B.V.