Selected images of SICHUAN Cuisine from the campaign
SICHUAN Cuisine
online campaign | artistic direction | photography | 2022SICHUAN Amsterdam is renowned for its authentic Sichuan cuisine, offering a bold, spicy, and flavorful experience.
The SICHUAN Cuisine campaign emphasizes the rich cultural heritage behind every dish, celebrating its distinctive flavors. Color plays a key role in this initiative, with red, yellow, and green hues symbolizing the spice, freshness, and complexity of Sichuan food, creating an immersive experience that draws attention to the passion and authenticity of each dish served. The campaign not only highlights the food but also honors its deep cultural significance.
>>> Artistic Direction: BITSRAY BITSRAY X Darell @SICHUAN
>>> Video: BITSRAY
>>> Design: BITSRAY X Darell @SICHUAN
>>> Photography: Darell@SICHUAN
>>> Client: SICHUAN Amsterdam
>>> Video: BITSRAY
>>> Design: BITSRAY X Darell @SICHUAN
>>> Photography: Darell@SICHUAN
>>> Client: SICHUAN Amsterdam