CHA OF CHINA: Tea sommeliers showcasing and sharing our signature tea products during the workshop
CHA OF CHINA - Tea Tasting Workshop
online campaign | photography | design | 2022'Cha of China' tasting workshop blends professional tea evaluation with a relaxed sensory experience. Featuring seven carefully selected teas across six major varieties, it explores their contrasts and connections, progressing from light to heavy fermentation. Through interactive sessions and curated tasting notes, participants gain a deeper understanding of tea’s characteristics, culture, and charm—helping them discover their perfect cup.
>>> Artistic Direction: BITSRAY
>>> Design: BITSRAY X CHAXARTXAMS
>>> Photography: Riccardo De Vecchi
>>> Client: Chunming B.V.
>>> Design: BITSRAY X CHAXARTXAMS
>>> Photography: Riccardo De Vecchi
>>> Client: Chunming B.V.